Brunswick Music Festival

Brunswick Music Festival is Australia’s longest running inner-city music festival.

TRiC were first commissioned in 2019 to create a new visual identity for the festival, taking inspiration from the suburb’s distinct visual character.

The ‘ticket’ motif is at the core of the BMF brand, a symbolic offering, welcoming the broader community to share and experience Brunswick’s progressive multiculturalism, history, diversity and vibrant creative arts culture. The ticket also functions as a flexible visual framework, allowing for new themes and expressions to be explored each year without compromising on the recognition and visibility of the festival.

TRiC introduced Brunswick Grotesque to the identity in 2020, collaborating with local type designer Dennis Graul. The typeface responds to the challenge of communicating a sense of place, echoing the irreverent inconsistencies in signage within Brunswick.

TRiC have played an ongoing role in revitalising the festival identity each year, with identity-based campaigns completed in 2019, 2020, 2021 and 2022.

The identity’s ability to foster change, collaboration and playfulness is a reflection of the vibrant Brunswick community.

“The BMF identity reflects all the festival’s renewed values whilst sitting amongst the most revered visual communications across Australia and the globe. Additionally, it makes a breeze of attracting notable artists, collaborators, sponsors who are instantly comfortable with and understand what the festival is all about and are enthusiastic about being associated with it due to the benefits and value garnered from the alignment of the identity. It goes without saying we couldn’t have achieved what we did in changing public and industry perception around the festival without the visual identity TRiC developed.

As a design team, Tristan and Rick’s approach is informed by their shared backgrounds and depth of knowledge around all things music, fashion, culture, art and design. For us this all combined to point to them being the right fit. We wanted to attract audiences the festival wasn’t previously attracting and to do this we had to do things the festival had never done before and that’s what our work with TRiC facilitated us to do. It’s a creative working relationship I am endlessly inspired by and it’s a privilege to work with them.”

Anna Jacobs
Marketing Manager
Brunswick Music Festival

• Campaigns
• Collateral
• Creative Direction
• Identity
• Website

Digital Partner: More Studio
Photography: Josh Robenstone
Typography: BMF Grotesque (Dennis Grauel)

• Brand Magazine, HK
The Brand Identity