Human Rights Law Centre uses legal action, policy solutions and advocacy to support people and communities across the country, in an effort to eliminate inequality and injustice, and build a fairer, more compassionate Australia.
Following on from an extensive research process, TRiC were commissioned to modernise the organisation's identity and communications with an inspired new design system and strategic overhaul.
The resulting identity framework demonstrates that clear, forward communication is key to creating community and making meaningful change.
“We identified the need for a rebrand to better communicate our work and engage with our supporters. We were impressed by Rick and Tristan’s portfolio and approach and chose them to design the new brand. They understood the brief and delivered an outstanding new brand identity that has been embraced by our team, board and supporters alike. I’ve been part of a number of rebrand projects in my career and I’ve never seen one produce a new logo that is as universally loved as ours is.”
Hugh de Kretser Executive Director Human Rights Law Centre
• Creative Direction