Lagoon Dining is a restaurant serving dishes that lean heavily on Chinese culinary traditions. Located in Carlton, Melbourne's Italian district, TRiC was commissioned to work on the concept, naming, visual identity, signage and interior of the restaurant alongside OLAVER.
The result is a highly coveted restaurant that has quickly established itself as one of Melbourne's top dining venues.
The concept that TRiC developed for us lies very close to the heart of Lagoon Dining and has in many ways set the tone for the venue as a whole. TRiC gave us direction with the name of the restaurant and then worked up branding and signage around this. Accompanying this was a series of icons that we really feel encapsulate what we are about; they’re captivating, playful, and dynamic. TRiC helped us gain clarity on our concept and we believe elevated the Lagoon Dining offering as a whole. From our presence out on Lygon Street with signage, right down to our coasters and all throughout the venue, the imagery, palette, and attention to detail of our brand is a bold expression of finesse and fun. We hope, just like us! We love it. Thank you!
Keat Lee, Chris Lerch, and Ned Trumble
• Architectural Consultancy
• Creative Direction
Photography: Josh Robenstone and Ben Hosking
Typography: Signal Compressed (Production Type), SoLow (Out of the Dark)
• Eat Drink Design 2020
• The Brand Identity