Pan After is a homewares store carefully sourcing and curating products from around the globe. With a focus on handmade, ethically produced and environmentally conscious products, the Pan After range not only considers the aesthetic value of an item but also the process of how it is made, who it is made by and the materials used.
TRiC designed an identity that embraces nuance and irregularity, through clashing colour, odd typography and negative space. The identity system places an emphasis on arrangement, treating words like items on a shelf to bring a sense of discovery to store collateral.
The resulting identity celebrates flexibility and structure — much like the store itself.
“TRiC understood the integrity of our business and transformed our brand. Their ability to visually articulate something so accurately and intelligently is what sets them apart and makes them so brilliant to work with.”
• Creative Direction
• Photography: Josh Robenstone
• Typography: TOY (Out of the Dark), Maria (Phil Barber)
• North East Japan
• Fonts in Use
• The Brand Identity