CLO STUDIOS
Based on the Sunshine Coast in Noosa, Australia, CLO Studios was founded by mother and daughter designer-duo Trudy and Chloe Tozer. What began as a luxury Boutique sowcasing a rare selection of artisan furniture, jewellery, fine art and homewares, has since expanded to offer both a styling service within the Boutique, and a comprehensive Interior Design Atelier service, offering luxury residential and commercial interiors.
TRiC were approached by Chloe to establish a new brand identity for CLO Studios, helping them rediscover and understand who they are and ensure strength and consistency of the brand moving forward.
Our approach was to take inspiration directly from what inspires CLO – discoveries made on immersive travels across the globe, exceptional artistry, the bespoke and the luxurious, and of course, the Boutique’s distinctly Australian coastal location.
The new creative direction realigns CLO Studios with its core values, channelling a breezy sophistication, playful luxury, and passion for a high quality design experience. Merging the brand’s quintessential beachy tradition with its contemporary vision, the identity centres around a bespoke logomark, a distinctively ownable graphic that represents the unique offering of CLO Studios.
The logomark is complemented by a written logotype, serif typography, and a graded colour system of vibrant shades, reflective of the natural environment and the Australian landscape.
Coming to life across signage, packaging, and print collateral, the logomark renders beautifully as an embossed graphic. The CLO Studios website, designed and developed by us in-house, sees the CLO ethos and practice realigned with the new brand in an aspirational storytelling experience.
Contemporary and timeless, it’s a fitting new face to project CLO Studios into the future.
SERVICES
Brand
Creative Direction
Identity
Signage
Packaging
Website
CREDITS
Packaging: Contain Design Studio
Photography: Courtesy of CLO Studios
Print Collateral: Pinky Print
Signage: Anchor Signs
Typography: Parnaso (Feliciano Type)
Web Development: Tick Tock
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