Founded in Melbourne in 2014, Elka Collective is fashion label dedicated to creating exquisite garments that resonate with women seeking timeless yet contemporary pieces. After a strong period of growth, Elka Collective felt a misalignment between the quality of their product and their brand. TRiC were tasked with creating a new identity that represented the beauty and quality of their garments, and their aspiration as a brand.
We looked to create a brand that conveys the strength, elegance and femininity embodied in the Elka Collective woman; the timeless pieces, with effortlessly wearable sensibility.
The Elka Collective brand has seamlessly evolved to elevate brand towards timeless elegance.
Brand
Creative Direction
Identity
CREDITS
Photography: Courtesy of Elka Collective
Typography: Chrysanthi Unicode (Every Witch Way), Suisse Int’l (Swiss Typefaces)
Home