“The concept that TRiC developed for us lies very close to the heart of Lagoon Dining and has in many ways set the tone for the venue as a whole. TRiC gave us direction with the name of the restaurant and then worked up branding and signage around this. Accompanying this was a series of icons that we really feel encapsulate what we are about; they’re captivating, playful, and dynamic. TRiC helped us gain clarity on our concept and we believe elevated the Lagoon Dining offering as a whole. From our presence out on Lygon Street with signage, right down to our coasters and all throughout the venue, the imagery, palette, and attention to detail of our brand is a bold expression of finesse and fun. We hope, just like us! We love it. Thank you!”

— Keat Lee, Chris Lerch & Ned Trumble, Founders