As an extension of the LaB brand, TRiC incorporated typefaces Synt & Oracle by Dinamo and Base Mono by Emigre to bring a new dimension to the publication. These typefaces were employed within a dynamic, flexible grid system, referencing concrete poetry and early desktop publishing layouts. The energy, movement and pace of the publication reinforces MAAP’s position as a leader in design and innovation within the global cycling industry.
Coinciding with the launch of their experiential MAAP LaB store, TRiC were invited to art direct and design the second issue of the MAAP publication "Off The Front".
Editor: South South WestPhotography: Charlie Hawks, Arjun SohalTypography: Synt & Oracle (Dinamo), Base Mono (Emigre)