Afloat is a floating bar and restaurant designed to transport guests to new worlds by channeling international beach and waterside destinations through the venue’s design, interiors, food and beverage offerings, music and entertainment programming. They pack down and rebuild each year, unveiling a new theme and fit out with each reopening – constantly growing and ever evolving. For it's 10th season, Afloat Melbourne embraces the spirit of Rio de Janeiro.
Services
- Brand System
- Campaign
- Digital
- Graphic Design
Credits
Photography: Courtesy of Afloat Melbourne
Typography: Magno Sans (Blackletra), Basel (Optimo)
OUTCOME
TRiC created a comprehensive design system and seasonal campaign celebrating the spirit and vibrancy of Rio de Janeiro for Afloat Melbourne’s 10th season. The identity champions Brazilian typography from Blackletra, a bold sun motif derived from breeze blocks, and a dynamic and expressive colour palette. The result is a flexible system that integrates seamlessly across Afloat events and collaborative activations with Lacoste, the Australian Open, Bacardi, the Audi Revolut F1 Team, and more.