Based on the Sunshine Coast in Noosa, Australia, CLO Studios was founded by mother-daughter designer duo Trudy and Chloe Tozer. What began as a luxury boutique showcasing a rare selection of artisan furniture, jewellery, fine art and homewares expanded to offer in-store styling services and a comprehensive Interior Design Atelier for luxury residential and commercial projects.

Services

  • Brand Identity
  • Brand System
  • Digital
  • Graphic Design
  • Logo
  • Packaging
  • Print
  • Signage & Wayfinding
  • Website Design & UI
  • Website Development

Credits

Packaging: Contain Design Studio
Photography: courtesy of CLO Studios
Print Collateral: Pinky Print
Signage: Anchor Signs
Typography: Parnaso (Feliciano Type)
Web Development: TickTock

BRIEF

TRiC were engaged to create a new brand identity for CLO Studios to reflect the evolution of the business and provide clarity for its next chapter. Through the rebranding process, CLO looked to rediscover and understand who they are, aligning their visual and verbal identity with core values, and establishing a consistent, cohesive presence across all touchpoints to ensure strength and recognition moving forward. 

RESPONSE

Our approach was to take inspiration directly from what inspires CLO — discoveries made on immersive travels across the globe, exceptional artistry, the bespoke and the luxurious, and of course, the Boutique’s distinctly Australian coastal location.

Merging the brand’s quintessential beachy tradition with its contemporary vision, the identity centres around a bespoke logomark — a distinctively ownable graphic that represents the unique offering of CLO Studios. The logomark is complemented by a written logotype, serif typography, and a graded colour system of vibrant shades, reflective of the natural environment and the Australian landscape.

Coming to life across signage, packaging, and print collateral, the logomark renders beautifully as an embossed graphic. The CLO Studios website, designed and developed in-house, sees the CLO ethos and practice realigned with the new brand in an aspirational storytelling experience.

OUTCOME

The new creative direction realigned CLO Studios with its core values, channelling a breezy sophistication, playful luxury, and passion for a high quality design experience. Contemporary and timeless, it’s a fitting new face to project CLO Studios into the future.