“What sets TRiC apart is their ability to understand the people behind the brand. Working with Tristan and Rick is an organic experience; it’s collaborative and without any presence of ego. The brand is great to look at, but it’s so much more than that. It represents what we stand for at Hector’s Deli. The genius is in their simple and authentic approach.”
— Dom Wilton, Hector’s Deli
Services
- Art Direction
- Brand Identity
- Brand System
- Creative Direction
- Graphic Design
- Illustration
- Logo
- Packaging
- Photography
- Signage & Wayfinding
- Storytelling
Credits
Photography: Annika Kafcaloudis and Michael Gardenia
Signage: Anchor Signs
Typography: Gill Sans Ultra Bold Condensed (Eric Gill) & Futura (Paul Renner)
So we had the pink, but what was the move? What was the most effective way to apply this to the brand, building on its strength while communicating change and adding a new feather to Hector’s bow? The answer was plainly obvious: a pink ground, applied behind the red of the current brand. No other changes. No new graphics, no new fonts—just a sea of pink—one move. —Tristan Ceddia