Services
- Art Direction
- Brand Identity
- Brand System
- Campaign
- Consultancy
- Creative Direction
- Graphic Design
- Logo
- Packaging
- Photography
- Signage & Wayfinding
- Storytelling
- Strategy
Credits
Photography: Josh Robenstone and Ben Clement
BRIEF
Hunted+Gathered make chocolate with as little as two ingredients, built on a philosophy of raw simplicity and purity of flavour. In 2015, TRiC was asked to create an identity that reflected this ethos while cutting against the grain of the traditional organic/brown paper aesthetic. The result was a brand language defined by clarity, restraint and confidence — carried through packaging, interiors, imagery and campaigns.
After ten years of collaboration, in 2025 TRiC new packaging suite to sharpen and extend the brand’s visual language, carrying forward its minimal foundations while setting it up for the next chapter.
RESPONSE
Working closely with brothers Charlie and Harry Nissen, TRiC established a design system rooted in reduction: a white box, heavy black type (Akzidenz-Grotesk), and functional graphic devices borrowed from pharmaceutical packaging. Colour was used sparingly, applied only to denote flavour or cacao origin. The result was packaging more at home behind a pharmacy counter than on an organic grocer’s shelf.
The design language extended across all touchpoints — from the “Time For More Chocolate” smiley, which began as a reminder sticker inside the POS carton and later became a neon sign at the factory, to photography and motion campaigns that captured both the brutality and refinement of the process.
Over ten years, this visual system flexed to house an expanded product range: drinking chocolate in silver stock cans, cooking chocolate in industrial pouches, spreads in glass jars, and seasonal or collaborative releases with the likes of Pidapipo, Pepe Saya, Four Pillars and Gewürzhaus. Creative collaborators such as Ben Clement, Josh Robenstone, Coco and Maximilian, and Audrey Shaw contributed to building the brand’s cultural presence through photography, film and food.
In 2025, with the move to semi-automated packing, we needed to revist the brand’s packaging concept. Taking cues from the past decade, we refined further: removing unnecessary lines, pushing copy to the edges, and allowing a single coloured square to sit in the centre — both a symbol of flavour/origin and a visual cue for where to snap the chocolate bar before opening.
Visually, the new system considered how packs would appear in repetition — tiled across shelves — drawing inspiration from brutalist repetition and colour studies by Bruno Munari, Anni and Josef Albers, Ellsworth Kelly, John Nixon and John Baldessari.
OUTCOME
Over a decade-long collaboration, Hunted+Gathered has grown from a small factory in Cremorne into one of Australia’s most respected chocolate brands. The identity we created with Charlie and Harry has proved both adaptable and enduring, consistently balancing austerity and warmth while scaling across new products, collaborations and campaigns.
The result is a brand language that is uncompromising, reductive and instantly recognisable — as bitter, and as brutal, as the chocolate itself.