Located in Carlton, Melbourne's Italian district, Lagoon Dining is a restaurant and bar serving dishes that lean heavily on Chinese culinary traditions.

“The concept that TRiC developed for us lies very close to the heart of Lagoon Dining and has in many ways set the tone for the venue as a whole. TRiC gave us direction with the name of the restaurant and then worked up branding and signage around this. Accompanying this was a series of icons that we really feel encapsulate what we are about; they’re captivating, playful, and dynamic. TRiC helped us gain clarity on our concept and we believe elevated the Lagoon Dining offering as a whole. From our presence out on Lygon Street with signage, right down to our coasters and all throughout the venue, the imagery, palette, and attention to detail of our brand is a bold expression of finesse and fun. We hope, just like us! We love it. Thank you!”

— Keat Lee, Chris Lerch & Ned Trumble, Founders

Services

  • Architectural Consultancy
  • Art Direction
  • Brand Identity
  • Brand System
  • Campaign
  • Creative Direction
  • Custom Typeface
  • Graphic Design
  • Illustration
  • Logo
  • Naming
  • Packaging
  • Photography
  • Print
  • Signage & Wayfinding
  • Storytelling
  • Strategy

Credits

Architecture: OLAVER
Photography: Josh Robenstone and Ben Hosking
Typography: Signal Compressed (Production Type), SoLow (Out of the Dark)

OUTCOME

TRiC was commissioned to develop the concept, naming, visual identity, signage and interior of the restaurant in collaboration with Melbourne architecture studio OLAVER. The identity was inspired by the structure of the kitchen, built around two flaming woks reimagined as a metaphorical lagoon into which ingredients are tossed. This idea informed the name Lagoon, a visual nod to the boundless, fluid nature of water. A three-dimensional rendering of the blockwork logo became an iconic window sign, where extruded letterforms are pierced by a giant grid mesh panel. This is paired with a vivid yellow across menus and cards, featuring pixel illustrations of inanimate objects found in the restaurant, referencing the work of Susan Kare, designer of the original Apple symbols. The system deliberately balances the hardness of digital graphics with the soft, evocative qualities of the name and cuisine. Since opening, Lagoon has established itself as one of Melbourne’s leading dining venues.