Off The Front is a publication produced by renowned global cycling brand MAAP. Founded in Melbourne in 2014, the brand is known for its high-performance, technically engineered apparel. TRiC has been working with MAAP since its inception, helping establish the core brand identity and collaborating on various projects over the years.

Services

  • Graphic Design
  • Illustration
  • Masthead Design
  • Print
  • Publication Design

Credits

Editor: South South West
Photography: Charlie Hawks and Arjun Sohal
Typography: Synt (Dinamo), Oracle (Dinamo), Base Mono (Emigre), Pantasia (Counter Forms)

OUTCOME

Coinciding with the launch of MAAP’s experiential Melbourne LaB store, TRiC was invited to art direct and design the second issue of Off The Front. Off the back of the success of the second issue, we led the art direction and design of the third, which marked the opening of MAAP’s Amsterdam LaB store. As an extension of the LaB brand, OTF employs a dynamic, flexible grid system, referencing concrete poetry and early desktop publishing layouts. The energy, movement and pace of the publication reinforces MAAP’s position as a leader in design and innovation within the global cycling industry.