Services
- Brand Identity
- Brand Refresh
- Brand System
- Creative Direction
- Graphic Design
- Illustration
- Logo
- Packaging
Credits
Images courtesy of MAN–TLE, Traianos Pakioufakis, Alex Johnstone and Ben Davis.
BRIEF
TRiC first partnered with MAN–TLE to design packaging and collateral for objects stocked in their Perth store. This initial collaboration expanded into a broader engagement with the brand’s core identity, labels and supporting materials, with the aim of aligning their visual language to the durability, precision and utilitarian sensibility embedded in their garments.
RESPONSE
Our early projects included packaging design for Japanese Mellina cups and the creation of a custom mark, known as the Lifesaver, developed to communicate collaborations with makers such as Korean Nubi blanket artisans and Australian moulded chair manufacturer Sebel.
From there, we were engaged to design product labels for MAN–TLE’s main line, including unique versions for one-off pieces such as a double-filled down jacket and a machine-knitted jumper produced in Victoria from heirloom wool.
This work evolved into a rethinking of the MAN–TLE identity itself. When tasked with designing a new swing tag, we revisited the logo, originally shaped by a water-jet cutting template that left two small circles above the M and the E. Experimenting with typography, we re-set the wordmark in Arial Monospace, introducing a 2×7 grid segmentation that revealed a rhythm and counterform echoing manufacturing templates.
What began as a swing-tag became the foundation for the new identity. The monospace logic informed layouts, spacing and type use across all collateral, from swing tags and shop cards to signage, footwear and the brand’s website. A regular cut of Arial was introduced for balance, yet the core identity remains rooted in a singular system: one typeface, used as it should be, held together by its own structure and utility.
OUTCOME
The resulting identity aligns seamlessly with the MAN–TLE design ethos: raw, functional and deliberate. Like their garments, it prioritises durability, clarity and consideration. Built almost entirely from a single typeface, the system achieves a rhythm and permanence that reflects MAN–TLE’s commitment to usability and endurance.