Muck Floral is a contemporary floral studio founded by Sophie Wolanski, known for its sculptural, natural, and textural arrangements. Operating from Sydney (previously Auckland), Muck Floral works across weddings, events, large-scale installations, shoots and editorials, catering to those who value authenticity and creative expression to create work that feels original, not referential; elevated, but never overdone.

Services

  • Brand Identity
  • Brand System
  • Creative Direction
  • Illustration
  • Logo

Credits

Photography: Courtesy of Muck Floral
Typography: Maria (Phil Baber), Herbik (Counter Forms)

OUTCOME

TRiC were tasked with designing a new identity to match the evolution and confidence of Muck Floral, ensuring immediately recognisability and ease of application. The new brand presents Muck Floral in an understated yet characterful typeface, conveying a distinct charisma and awkwardness. A new mark – an irreverent, organic expression — evokes floristry whilst adds unexpectedness, grit and fluidity to the brand. Dynamic and expressive, it can be stamped and scaled with looseness and randomness. Colour evolves from pink to a striking red, and a weighty serif grounds elements and balances the strength of the logotype. These elements come together to convey a unique tension between sans and serif, boldness and elegance, polish and imperfection, hard and soft.