Neptune’s Grotto is the fourth dining venture by the team behind Sydney institutions Pellegrino 2000, the former Bistrot 916, and Clam Bar. Situated downstairs at Loftus Lane below Clam Bar, Neptune’s is an Italian restaurant and intimate dining setting in the heart of Sydney.

Services

  • Brand Identity
  • Creative Direction
  • Graphic Design
  • Logo
  • Signage & Wayfinding

Credits

Photography: courtesy of Neptune’s Grotto

OUTCOME

The task was to create an exciting identity for the restaurant to reflect its unique location and the quality offering of the dining experience; bold, with pop, a bit retro and classic, yet contemporary. Drawing from the richly evocative name ‘Neptune’s Grotto’ we looked to reference the flamboyant and charming identities synonymous with Jazz Bars, Restaurants, Clubs and Piano Lounges of another time, whilst conveying a contemporary feel. A custom logotype, unique and expressive, is at the core of the identity, conveying sophisticated charm and iconic presence — a classic, iconic approach to brand for an iconic underground venue.