Services
- Brand Identity
- Creative Direction
- Logo
Credits
Typography: HAL Timezone (HAL Typefaces)
Photography: courtesy of Olivia Bond
OUTCOME
Olivia Bond engaged TRiC to create a new brand to reflect her business’s growth and encapsulate the interplay she has achieved between elevated luxury and personality. We crafted a custom logotype with bold, wide letterforms that create an unexpected strength juxtaposed against the femininity of her jewellery. In contrast, we introduced an organic hallmark that draws on the iconic heart motif often seen in her practice. The mark adds playfulness and a sense of personal touch, intended for unexpected brand moments and designed to be engraved as a distinctive signifier of her jewellery. Supporting typography introduces character and curiosity, sitting between strength and softness. The new identity conveys timeless luxury with an approachable quality, reflective of the personal experience of her jewellery offering.