Pan After is a homewares store that carefully sources and curates objects from around the globe, with a focus on handmade, ethically produced and environmentally conscious pieces. The collection not only considers the aesthetic value of an item but also how it is made, who it is made by and the materials used. Pan After celebrates individual histories and design stories, fostering genuine, long-standing relationships with creators and customers alike.

Services

  • Art Direction
  • Brand Identity
  • Brand System
  • Campaign
  • Graphic Design
  • Logo
  • Packaging
  • Print

Credits

Photography: Josh Robenstone
Typography: TOY (Out of the Dark), Maria (Phil Baber)

BRIEF

When TRiC began working with Phoebe Munro and her mother Mandy, they had two stores, Pan After and After Store, in the old vaults at the Queen Victoria Market in Melbourne. In 2019 they opened a new space in a warehouse in Collingwood and consolidated the two businesses as Pan After, which created an opportunity for TRiC to realign the brand and visual direction in line with the new space. 

RESPONSE

Our approach was to create a sense of journey within the identity, placing emphasis on space and arrangement. When you visit the store, you might find a deluxe Tekla towel from Copenhagen, next to a scrubbing brush from Mexico, next to a giant lobster made from a traffic cone in Cape Town. We wanted to reflect this journey visually through typography, treating words like items on a shelf, oddly spaced to create a disjointed harmony. The brand has two wordmarks in opposing typefaces, that expand and collapse in application. Like the products in store, many of which are hand made, we wanted both typefaces to feel a little wonky and unexpected when used together, and in isolation.

OUTCOME

The identity embraces nuance and irregularity. Clashing colour, unconventional typography, pattern and negative space combine to create a loose brand energy, all within a reliable framework that adapts easily to new formats. The Pan After identity celebrates flexibility and structure — much like the store itself — and continues to evolve, manifesting through campaigns and collaborations that extend the brand’s reach and resonance.