Shop Ramen is a Japanese restaurant known for its handmade noodles and neighbourhood atmosphere. Founded by Pat Breen and Lydia Wegner in 2013, the business has since grown into a much-loved local institution, expanding across Fitzroy, Preston, and Brunswick.
Services
- Brand Identity
- Creative Direction
- Logo
- Signage & Wayfinding
Credits
RESPONSE
Created in 2013, the Shop Ramen brand identity was designed to complement the restaurant’s refined food offering and Olaver Architecture’s stripped-back interiors. Each of the three locations centres on a glowing red neon sign that serves as both a beacon and a brand marker, setting a warm tone in the space. Over time, new elements have been introduced, including a handmade noodle graphic where a noodly “S” meets an outreaching human “R.” The ongoing collaboration between TRiC, Olaver, and Shop Ramen has allowed the restaurant to expand while maintaining a visual and spatial language that is distinct, accessible, and unmistakably Melbourne.