OUTCOME
TRiC were tasked with building a thoughtful identity for Total Fiction — something memorable and bold, with ‘stand-out’ appeal that viewers could associate with quality product in the credits of a show. We created an unexpected custom logotype that carries a distinct attitude and strength, with each letterform derived from the 16:9 screen ratio. Each letterform is imagined as a window; a portal into another world and a nod to the transportational nature of films and TV series. A secondary logomark built around the core ‘T’ letterform provides flexibility for small-scale application. To balance the character and energy of the logotype, the identity is supported by a limited suite of brand colours, led by an energetic orange, and a grotesque sans serif typeface. Together these elements convey a striking presence and graphic energy ensuring Total Fiction stands apart in the production industry.