Wildebeest is a Melbourne-based film production company who work broadly across narrative, commercial and branded projects. Renowned for their unique perspective and an often gritty aesthetic, these preferences are meaningfully reflected in their choice of projects and collaborating film directors and partners — bridging the gap between independent film and the commercial film industry.

Services

  • Brand Identity
  • Brand System
  • Creative Direction
  • Digital
  • Graphic Design
  • Logo
  • Website Design & UI
  • Website Development

Credits

Photography & Film: courtesy of Wildebeest
Typography: ABC Oracle Triple (Dinamo),  Arial

BRIEF

Having evolved from scrappy newcomers to an established player in Australian film production, Wildebeest sought a new elevated brand identity to take them forward. In an industry where the showcasing of work tends to follow a formula, Wildebeest wanted to lead with their unique visual style and approach to storytelling.

The goal for the new identity, website, and brand materials was to break away from industry norms and represent what Wildebeest stands for—both in their work and with their collaborators. By focusing on visuals instead of relying heavily on copy, they wanted to let their projects speak for themselves, creating a brand that confidently stands out without the need to over-explain.

RESPONSE

Film is something that cannot be defined by a single moment, and we looked to capture this energy in the essence of the Wildebeest identity. We explored old specimens of cinefilm, drawing from the unique and imperfect typography, icons and markings found on the edges of the film stock.

These references to traditional film production informed both a distinct graphic expression for Wildebeest, and a functional framework for typography in the identity. An imperfectly monospaced typeface introduces speed and rhythm, mirroring the dynamic nature of the film production process.

Stills are contrasted with motion and time coding, framing each project through the lens of filmmaking and the production process. A vibrant colour palette and display typography layered with photographic and scanned elements create ephemeral, disruptive moments that further shape the storytelling of Wildebeest’s projects.

The identity system comes to life in the digital space across socials and a dynamic website. An indexing system on the homepage, paired with a two colour pairing to identify each project, creates an energetic system for documenting Wildebeest’s projects and films.

OUTCOME

The Wildebeest identity manifests through collateral and a vibrant digital presence that reflects their unique approach and delivers a memorable brand experience to set them apart within the industry.