BRIEF
TRiC was engaged to create a bold, design-driven identity for Wildflower. The name ‘Wildflower’ draws on the growth of a wildflower; sourcing below ground for multiple nutrient points, diverse and beautiful, to produce a singular outcome — a metaphor for the brand’s curated, well-connected approach. The identity needed to feel crisp, clean and tailored, reflecting the energy and creative insight of its team, while communicating the brand’s unique value proposition. Visually it needed to appeal to both B2B and B2C audiences alike, from architects and designers to design-focused consumers.
RESPONSE
TRiC saw an opportunity to craft a brand environment that not only met the functional needs of Wildflower as a business, but also inspired creation and productivity, and referenced the boundless nature of furniture and the impact this can have on a space.
Conceptually, the Wildflower identity draws connections between the wildflowers that grow effortlessly in nature, and the art of furniture arrangement. An expressive icon with a red hero flower, complemented by a suite of alternating graphic flower heads, represents adaptation and perspective. The icon is echoed in the bold wordmark, forming the fundamental core of the identity. We devised a tagline — hand picked and curated by — connecting the name and concept of the flower with the bespoke nature of curation. Secondary type was chosen to contrast the boldness of the wordmark. Vibrant colour, graphic elements and classic furniture cut-outs round out the design system.
These elements culminate on the Wildflower website, which we designed and developed in-house. In the digital space we see the flexibility and bold energy of the brand come to life, echoing freedom of arrangement and bold expression.
OUTCOME
Taking inspiration from the rich visual history of furniture design, we devised an energetic brand system for Wildflower, that speaks directly to the digital zeitgeist to create an engaging and diverse brand experience. Wildflower is a holistic concept that inspires true engagement within the design landscape.
