SUPERCHEESE is a specialist cheese shop located on Swan Street, Richmond, in inner-city Melbourne, serving seriously good cheese. The brainchild of long-time Melbourne cheese professional Jeremy Spradbery and his wife Lucy, TRiC were tasked with creating a distinctive identity for SUPERCHEESE, unlike anything else in the cheese world.
Taking influence from the world of superheroes, and the irreverence of European shop signage, creating a unique visual language reflective of the shop's energetic and distinctive personality. We created a super fun, expressive custom logo and unique identity for SUPERCHEESE, brought to life through artful photography by our friend Lauren Bamford.
The resulting identity sets SUPERCHEESE apart in the cheese world, establishing the brand as a distinctive icon in the local community.
Creative Direction
Identity
Photography
Print Collateral
Website
CREDITS
Photography: Lauren Bamford
Typography: Custom Logo (TRiC), Diatype Mono Bold (ABC Dinamo)
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