Supply first opened in 2002, in inner city Darlinghurst, Sydney. Known for its offering of niche streatwear brands, Supply has since built a worldwide reputation for introducing and supporting independent and global brands, artists, musicians and designers in the Australian market.
Having known and worked closely with Supply founder Shawn Yates over the past ten years on a number of smaller projects, when we were approached to work on the expansion of Supply’s marketing and digital presence, we suggested first re-establishing the bedrock of the Supply brand.
Through an extensive brand audit and some blue-sky thinking in collaboration with Nike, we gently reworked the core brand elements to be more suitable for the digital space by optically correcting the brand logo, shifting hue to a more vibrant digital blue, and updating the brand typeface to Courier Prime. We then added a grotesk typeface to be used in combination with a custom typeface, developed inhouse at TRiC.
The resulting brand strengthens the legacy and presence of Supply as Australia’s original and leading streetwear store.
Animation
Brand
Creative Direction
Consultancy
Custom Typeface
Digital
Identity
Strategy
CREDITS
Photography: Courtesy of Supply
Typography: SUPPLY STENCIL (TRiC), Courier Prime (Alan Dague-Greene), Neue Haas Grotesk (Max Miedinger & Eduard Hoffmann)
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