Australian select retail store Supply first opened in 2002, in inner city Darlinghurst, Sydney. Known at the time for its offering of niche underground brands, Supply has since built a worldwide reputation for introducing and supporting both global and independent brands and designers in the Australian market.

Having known and worked closely with Supply founder Shawn Yates over the past ten years on a number of smaller projects, when we were approached to work on the expansion of Supply’s marketing and digital presence, we suggested first re-establishing the bedrock of the brand.