Known for her refined yet relaxed aesthetic, interior designer Tamsin Johnson has projects in New York, Paris, London and across Australia. With a distinct flair for combining pieces from across decades and continents, Tamsin creates spaces that are at once beautiful and liveable.
Tamsin Johnson came to TRiC to refresh her brand, creating a new identity for her personal practice, office and showroom space in Paddington, Sydney. We created the original brand in 2014; a gestural mark reminiscent of a signature.
We drew inspiration from classical motifs, and embellishments seen in classic Roman and Italian furniture, and architecture. We also looked to the showroom building at No. 1 Victoria Street, and saw opportunities to create expressive moments unique to the space and architecture. Flourishes seen in classic furniture and bent steel themed in with the iconic wiggles seen in the terracing of the building. This led to the creation of a distinctive ‘TJ’ icon, that ornately references curved steel, and works cohesively with the typographic wordmark.
The approach and identity reflects the work and tone of Tamsin Johnson, whose interiors reference the past while presenting a distinct contemporary edge.
Creative Direction
Identity
Signage
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