Wildflower is a furniture curation and procurement service, bridging the gap between interior designers and everyday people. The Wildflower design philosophy goes beyond the curation and selection of furniture; it centres on people, place, and potential to bring spaces to life.
TRiC saw this as an opportunity to craft a brand environment that not only met the functional needs of Wildflower as a business, but also inspired creation and productivity, and referenced the boundless nature of furniture and the impact this can have on a space.
An expressive icon with a red hero flower, complemented by a suite of alternating graphic flower heads, represents adaptation and perspective. The icon is echoed in the bold wordmark, forming the fundamental core of the identity. We devised a tagline — hand picked and curated by — connecting the name and concept of the flower with the bespoke nature of curation. Secondary type was chosen to contrast the boldness of the wordmark. Vibrant colour, graphic elements and classic furniture cut-outs round out the design system, creating an engaging and diverse brand experience.
“There was something really intuitive and natural about working with TRiC. They actively listened through all of our initial conversations and workshops and have delivered a brand that has gone beyond what we ever could have imagined.”
— Cara Stizza, Wildflower
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CREDITS
Photography: Josh RobenstoneTypography: Futura (Paul Renner), Monument Grotesk (Dinamo)
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