Alongside redesigning the Blackhearts & Sparrows website (view case study here) TRiC were also tasked with creating a unique identity for Blackhearts’ unique subscription service, Bottle Drop.
We landed on an approach that was visually graphic, creating a large drop symbol positioned amongst jumbled lettering. The playful arrangement of the ‘Bottle Drop’ letters created opportunity for the elements to be animated, whilst also functioning well as a static mark.
It was important that the Bottle Drop design system could sit inline with the core Blackhearts website design, whilst visually signalling a break away from the main site through its distinctive visual language and curated customer journey.
Brand
Creative Direction
Identity
Website
CREDITS
Typography: Lausanne (Type Weltkern)
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