Looking to build credibility and equity in their skincare range, TRiC were again tasked by Mecca Cosmetica with creating a launch campaign for a new product, this time the Renewing Cleansing Gel. Having created a campaign for the launch of their new SPF Radiant Sun Mousse product (view case study here), our approach was to again work authentically in line with the existing brand and assets, and inject new creative energy through the campaign.
It was also important to position the new product more broadly within the holistic Mecca Cosmetica skincare offering; a powerful pillar of your skincare routine that sets a proper base, allowing other products to work effectively, and ensuring you achieve your skin goals.
Working closely again with our production partner, The ARTL—NE, we established another dynamic team of creatives to complete our vision for this campaign.
Creative Direction
Design
CREDITS
Photographer: Pierre Toussaint
Motion: Henry Cousins
Fashion Stylist: Natalie Petrevski
Still Life Stylist: Cristina Guerrero Fernandez
Hair: Lok Lau
Make Up: Shella Ruby Martin
Talent: Ari Urdaneta & Mali Lowe
Copywriting: Brodie Lancaster & Fred Mora
Production: The ARTL—NE and Carmen Cicchinelli
Client: Mecca Cosmetica
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